Photo Gallery
Link Building and SEO Tips
Three Key SEO Tips To Grow Your Business Online
Published: 10/06/2010 by Allan Harper
Growing any online business requires Search Engine Optimization (SEO) to make your site as visible as possible to the search engines. Website optimization can be a tedious and detail-oriented task, but one that certainly pays off in high volumes of “qualified traffic” that enables more sales and leads for your business.
To begin optimizing your site, we recommend that you start with these 3 simple steps:
1) Keyword Research: Utilizing public tools such as the Google Adwords Keyword Tool to see how many searches are being conducted on a monthly basis for a particular key word or keyword “phrase” and to see what related words and phrases there may be for your particular product or service. Then create a list of the best keywords for your site, keeping in mind that it pays to keep only the keywords and phrases that you think are “buyer” keywords – keywords that your potential prospects would search for if they were actively seeking your solutions. Many keywords are just curious searches, and not buying searches, so keep this in mind.
2) Title & Meta Tags: Now take your list of researched keywords and incorporate them into each title & meta tag of your site, as appropriate for each page. For example, if your site is PhotoForum.net and a primary keyword is "photography" you would enter this tag in the following sections of the main pages of your site:
o Meta Description: "Participate in discussions and get your questions about photography answered at PhotoForum.net."
o Title Tag: "Photography tips at PhotoForum.net"
3) Internal & External Links: A key aspect to SEO is internal links, but even more important are external, or in-coming links to your website pages. By incorporating your keywords into the anchor text of links throughout your site (left hand navigation, linking content to content, etc.), and anchor text keyword links from other sites that use the same, or similar keywords, this will greatly improve your search engine rankings.
These three tips should help you achieve improved organic search results and drive more traffic and revenue to your online business.
For more information regarding SEO, link building, or website optimization – visit www.SmartMediaInnovations.com to enquire about our effective SEO and link building strategies.
Reviews
Excellent!
Kelly from CA - 13/06/2010 04:45:05
I agree with the author. External link building is very valuable to achieving rank - basically, if you can attract more in-bound links to your pages you will out-rank your competition.