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A Must Read: Why going “digital” means better customer targeting
Published: 11/11/2010 by Kristina Gulino, Director of Client Communications in Online Marketing, Metrics & Measurement, Market Research, Internet & New Media, Direct Marketing
Back in the day, if your family had a TV, it was your priority for the night. Families gathered after long working days and watched news, comedy talk shows or mysteries with their kids – and still didn’t budge even when the commercials came on...
Beach builds innovative brand and marketing portal
Published: 04/01/2011 by Steve Bishop in Online Marketing, Brand Strategy, Web Development, Software & Applications, Internet & New Media
Northampton based marketing agency Beach Marketing has partnered with SATO, a worldwide $800m leader in barcode labelling and printing solutions, to launch an innovative pan European online brand and marketing portal.
Keyword Research Tips for SEO
Published: 10/06/2010 by Susie Bell in SEO & SEM, Online Marketing
There are a number of things that website owners should be aware of when it comes to enjoying internet success because of the traffic they receive via search engines. People become so wrapped up in achieving internet success that they forget that ...
STAR Digital achieve Silver Partner Status with Rackspace
Published: 16/12/2010 by Roger Martin in Web Hosting, Web Development, Online Marketing, Internet & New Media
STAR Digital recently partnered with Rackspace® Hosting the World’s leader in hosting for the redesign and web development of the Fellows Auctioneers website, a multi-server solution with integration to a Microsoft Dynamics NAV back office.
How To Build A Link Wheel
Published: 10/06/2010 by Susie Bell in Online Marketing, SEO & SEM
One way to help boost your results in the search engines for a specific keyword is to build a link wheel around the webpage you want to give a boost. You do this by writing six articles that you can position on social media and other websites and ..
Generate Traffic For Your Online Business With A Press Release
Published: 10/06/2010 by Susie Bell in Advertising, Brand Strategy, Public Relations, Sales & Marketing, Online Marketing
Press releases have been a great way to bring traffic to a business, and of course advertise. It doesn’t matter whether they want to tell the public about a new product or just talk about the company-press releases have always been the way to do it.
Hot Chocolates
Published: 14/01/2011 by redyellowblue in Public Relations, Online Marketing
We have just started working with a new client called Hot Chocolates which is very exciting and tasty!
Dead internet ideas: The silver bullet
Published: 18/07/2010 by Doug Weaver in Advertising, Business Development, Brand Strategy, Media Planning & Buying, Online Marketing
Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.
Three Key SEO Tips To Grow Your Business Online
Published: 10/06/2010 by Allan Harper in Online Marketing, SEO & SEM
Growing any online business requires Search Engine Optimization (SEO) to make your site as visible as possible to the search engines. These three tips should help you achieve improved organic search results and drive more traffic and revenue to ...
Google Testing New Ad Format for Boosting Twitter Followers
Published: 13/06/2010 by Lauren Indvik in Online Marketing, SEO & SEM, Social Media
In October 2009, Google announced a $15 million deal with Twitter to include tweets in its search results. Now Google is looking to make good on its investment with a new kind of display ad that lets advertisers attract more followers to their Twitt