Browse by Category
Metrics & Measurement
Article Search Results
Search results in category Metrics & Measurement
A Must Read: Why going “digital” means better customer targeting
Published: 11/11/2010 by Kristina Gulino, Director of Client Communications in Online Marketing, Metrics & Measurement, Market Research, Internet & New Media, Direct Marketing
Back in the day, if your family had a TV, it was your priority for the night. Families gathered after long working days and watched news, comedy talk shows or mysteries with their kids – and still didn’t budge even when the commercials came on...
