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Group Buying: Should Small Businesses Jump In?
Published: 13/06/2010 by Barb Dybwad in Magazines & Print Media, Social Media, Business Development
A new “group buying” trend is emerging on the web, in which consumers effectively band together to get better deals or discounts when purchasing products and services. One of the flagship group buying web services, GroupOn, was recently valued at ove
Postcards: Why you should be using them to promote your business
Published: 11/10/2010 by Kristina Gulino in Direct Marketing, Advertising, Graphics & Design, Magazines & Print Media, Printing
Now that email marketing campaigns have taken a steep rise, they is more clutter in the inbox of your prospects and less on their desk. There’s no right or wrong way to get in front of your client – of course, each business has unique needs...
With Google TV Looming, Can the Boxee Box Prevail?
Published: 12/06/2010 by Ben Parr in Advertising, Brand Strategy, Magazines & Print Media, SEO & SEM, Social Media
Google TV is a platform with the goal of integrating the TV and the web into one seamless experience. It includes Adobe Flash, can search TV and the web simultaneously, runs Android (Android) apps, and can be purchased in the fall as either an ..
iPad creates Asia Pacific online buzz
Published: 14/06/2010 by B&T in IT & Technology, Magazines & Print Media, Software & Applications
Apple has proved its ability to generate buzz again, with discussion around the iPad at fever pitch in the Asia Pacific region in recent weeks, according to Nielsen.
Rockstar Party spruiks new Russell Brand movie
Published: 13/06/2010 by B and T in Magazines & Print Media
Universal Pictures and Take 40, part of mcm media, are creating a rockstar party that will be filmed for Channel Seven, ahead of the release of new Russell Brand film Get Him to the Greek.
Breaking campaign: Panadol campaign offers something Extra
Published: 13/06/2010 in Magazines & Print Media
Ogilvy & Mather Sydney has used imagery of a man in training to show the effectiveness of the Panadol product, in a TVC that airs this weekend.
Play Ball! When Pitching to the Media Avoid These Rookie Mistakes
Published: 30/04/2011 by Pauline Bartel in Public Relations, Brand Strategy, Business Development, Sales & Marketing, Magazines & Print Media
Companies hoping to score free publicity lob story and news pitches to the media. However, pitches from beginners often miss the mark. To make sure reporters "catch" your pitches and reward you with media coverage, avoid four rookie-pitcher mistakes.