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Play Ball! When Pitching to the Media Avoid These Rookie Mistakes
Published: 30/04/2011 by Pauline Bartel in Public Relations, Brand Strategy, Business Development, Sales & Marketing, Magazines & Print Media
Companies hoping to score free publicity lob story and news pitches to the media. However, pitches from beginners often miss the mark. To make sure reporters "catch" your pitches and reward you with media coverage, avoid four rookie-pitcher mistakes.
Group Buying: Should Small Businesses Jump In?
Published: 13/06/2010 by Barb Dybwad in Magazines & Print Media, Social Media, Business Development
A new “group buying” trend is emerging on the web, in which consumers effectively band together to get better deals or discounts when purchasing products and services. One of the flagship group buying web services, GroupOn, was recently valued at ove
Keys to successful workforce planning – Westpac story
Published: 01/08/2010 by HR Leader Magazine in Business Development
Workforce planning can make a significant contribution to the success of any company. HR Leader looks at how Westpac approaches the issue and details the makings of successful workforce planning programs
Dead internet ideas: The silver bullet
Published: 18/07/2010 by Doug Weaver in Advertising, Business Development, Brand Strategy, Media Planning & Buying, Online Marketing
Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.
The Litigation Lawyer and Their Important Qualities
Published: 21/09/2011 by Steven J. Malman is the initiator of the Law Offices of Steven J. Malman and Associates, P.C. locate in Accounting & Finance, Business Development, Legal, Public Relations, Social Media
Being a civil lawyer requires you to be aware of anything related to citizens and their rights.