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Play Ball! When Pitching to the Media Avoid These Rookie Mistakes
Published: 30/04/2011 by Pauline Bartel in Public Relations, Brand Strategy, Business Development, Sales & Marketing, Magazines & Print Media
Companies hoping to score free publicity lob story and news pitches to the media. However, pitches from beginners often miss the mark. To make sure reporters "catch" your pitches and reward you with media coverage, avoid four rookie-pitcher mistakes.
Generate Traffic For Your Online Business With A Press Release
Published: 10/06/2010 by Susie Bell in Advertising, Brand Strategy, Public Relations, Sales & Marketing, Online Marketing
Press releases have been a great way to bring traffic to a business, and of course advertise. It doesn’t matter whether they want to tell the public about a new product or just talk about the company-press releases have always been the way to do it.
Beach builds innovative brand and marketing portal
Published: 04/01/2011 by Steve Bishop in Online Marketing, Brand Strategy, Web Development, Software & Applications, Internet & New Media
Northampton based marketing agency Beach Marketing has partnered with SATO, a worldwide $800m leader in barcode labelling and printing solutions, to launch an innovative pan European online brand and marketing portal.
With Google TV Looming, Can the Boxee Box Prevail?
Published: 12/06/2010 by Ben Parr in Advertising, Brand Strategy, Magazines & Print Media, SEO & SEM, Social Media
Google TV is a platform with the goal of integrating the TV and the web into one seamless experience. It includes Adobe Flash, can search TV and the web simultaneously, runs Android (Android) apps, and can be purchased in the fall as either an ..
First Impressions for Brands
Published: 10/11/2010 by Dale Roberson in Brand Strategy
Our mothers taught us the importance of first impressions for ourselves. Now here's some motherly advice for brands.
Dead internet ideas: The silver bullet
Published: 18/07/2010 by Doug Weaver in Advertising, Business Development, Brand Strategy, Media Planning & Buying, Online Marketing
Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.