Photo Gallery
Andy Penfold (foreground) and Steve Bishop at the Launch of the portal
Beach builds innovative brand and marketing portal
Published: 04/01/2011 by Steve Bishop
» Online Marketing
» Brand Strategy
» Web Development
» Software & Applications
» Internet & New Media
Northampton based marketing agency Beach Marketing has partnered with SATO, a worldwide $800m leader in barcode labelling and printing solutions, to launch an innovative pan European online brand and marketing portal.
The portal helps to support lead generation, brand awareness and increase sales for SATO approved resellers by providing them with a simple-to-use online toolkit to access the latest SATO branded sales and marketing materials.
Steve Bishop, Director of Beach said, “We are delighted to announce this partnership. Our leading edge technology which we call CreateMyMarketing, allows over 400 channel partners to easily design their own bespoke lead generation and brand awareness marketing using the eye-catching branded templates which are available in seven languages.”
Innovative in its design and with user-friendly functionality, ‘SATO BP Marketing Online’ supports the company’s channel partners with a huge range of SATO branded and co-branded items. Lead generation tools such as emails, trade adverts and direct mail pieces can be set up in minutes without any marketing knowledge or skill whilst giving an ultra-professional feel. Printed collateral including brochures, product datasheets and stationery as well as promotional merchandise are also available at reduced costs through group buying providing extra value for money.
Partners can also download, free of charge, PDFs of product datasheets and brochures, logos, product images and corporate identity guidelines.
There are also plans to develop it further in the near future to include services such as PR, corporate hospitality events, website optimisation and telemarketing. In fact, almost any element of marketing activity will soon be available in just a few clicks.
European Marketing Manager of SATO International Europe, Andy Penfold said: “This is an important step for SATO and we are extremely pleased to be working with Beach Marketing who have been instrumental in helping us to develop the portal. We believe this new system will strengthen our brand and allow resellers to get maximum impact on their marketing campaigns, resulting in an increase in leads and ultimately sales”.
Steve adds “Full management reporting is available giving transparency to marketing spend and enabling full cost control which is important for all companies at the moment. CreateMyMarketing is suitable for any organisation that sells through channel or operates with multi-sites, multi-people or multi-products where brand consistency is of the utmost importance.”
For more information or a demo of the SATO portal please call Steve Bishop on 01604 239837.
